As part of its new ONE GWM strategy, unveiled at this year's Shanghai Motor Show, Great Wall Motor intends to consolidate its global resources. This information was reported by the GWM media center. In accordance with this strategy, the abbreviation GWM will now be used in the names of all brands in Russia, which will be designated as follows: GWM Haval, GWM TANK, GWM ORA and GWM WEY. Great Wall's official distributor in Russia, Haval Motor Rus, is also changing its legal name to Great Wall Motor Rus.

Great Wall Motor's management has officially stated that these changes will not affect any existing contracts, and that all obligations and details will remain the same. The company emphasises that this is not merely a matter of unifying the brand image, but rather the effective integration of all resources. The merger will affect research and development, supply chains and after-sales customer service approaches.

According to Sergey Tselikov, director of AUTOSTAT agency, 673,000 vehicles of different brands belonging to the GWM group have been sold in Russia over the past 20 years. Furthermore, Russia accounted for 18.5% of GWM's global sales in 2024. This is the highest figure among all foreign companies.

Source:www.autostat.ru. If the article infringes any rights, please contact the editor for deletion.